Helly Hansen bliver pelsfri!
Tøjproducenten slutter sig til den lange liste af virksomheder, som tager afstand fra pelsindustrien ved at indføre en pelsfri politik.

Anima har den store glæde at meddele, at den norske tøjgigant har bestemt sig for aldrig at anvende pels. Dette budskab er kommet direkte fra firmaets markedsføringsafdeling i en meddelelse, der gav følgende udtalelse:

After thoroughly evaluating the market situation, the need for providing real fur in the future is seen as very limited. In addition, we have considered our responsibility in this
somewhat debated issue -- and come to the conclusion that HH potentially can do a small part of stopping some of the alleged animal cruelty linked to the apparel industry. In addition, we also have reasons to believe that this is something that will be a hot topic in the media going forward, and we would like to be proactive in our approach to this kind of issue. In other words, HH will stop using any kind real fur in all future production, and only use fake fur.

Med denne udmelding slutter Helly Hansen sig til en liste, der tæller danske firmaer som Bestseller, IC Companys, Claire Group, Message, Noa Noa, Tippy, Red/Green og internationale giganter som Zara, Mango, Filippa K, H&M, Conseptor m.fl